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03 · Assess

Green Claims & Communications

SDGs and web

How you talk about sustainability, and the website that carries it. We check every claim against your own data, so nothing you publish reads as greenwashing, then map what you actually do against the SDGs.

What you get

  • A register of every claim you publish, the evidence behind it, and a straight keep, change or drop call
  • New wording your evidence can actually support, with the source and the year sitting next to every figure
  • Every figure you quote traced back to the study behind it: a product carbon footprint, a screening or full life cycle assessment, a Scope 1, 2 and 3 inventory. The boundary that study drew is stated with it, so the claim says only what the study supports
  • An SDG map: which goals your work genuinely touches, and how to say so without overclaiming
  • The wording in your disclosures held to the same evidence, so a BRSR narrative section, an EPD, a customer questionnaire and your website do not tell different stories
  • A short guide for your team: what to say where, and what evidence each message needs

Standards

A claim is checked against whatever the number behind it was built to: ISO 14040 and 14044 for life cycle results, EN 15804 and the applicable PCR where an EPD is involved, the GHG Protocol for Scope 1, 2 and 3 figures, and named SDG targets rather than goal logos. Where you file a BRSR, the narrative sections are held to the same evidence as the website, and the BRSR Core attributes to the records an assurance provider will ask for. We prepare that evidence; we do not assure it.

Common questions

What counts as greenwashing?

Any environmental claim that says more than your evidence supports. 'Eco-friendly' with nothing behind it, a carbon figure with no boundary, a goal logo with no target. Regulators in the EU, the UK, Canada, the US and Australia all treat claims like these as misleading.

How do I back up a sustainability claim?

Tie it to a study or record that says exactly what the claim says, and no more: a footprint, an LCA, an emissions inventory or metered data. Put the boundary and the year next to the figure. If the evidence covers one product or one site, the claim should too.

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How work is scoped and priced

  • The deliverables listed for a service are indicative, not a fixed package. A real engagement is often narrower, and sometimes a single item on that list is the whole job. What is in scope, and what is not, is named in the proposal.
  • If an advisory question turns out to need one of the services, we quote it as that service rather than bill you advisory hours.
  • Time and price depend on the size and complexity of the site or product, how deep the supply chain goes, how much of your own data already exists, and whether an independent review is included. Each one is quoted in a written proposal before any work starts.